How Advertising Hurts Moms, Part 2: “Closer to Breastmilk” Is Like Being “Closer to God”

Now, I bet you're still wondering how my title of this post plays into thinks? Well look at that last line in that ad again... "closely mimics the nursing experience." You know what other line we hear ALL the time in formula advertising? "Closer than ever to breastmilk." In fact, every single time formula companies change around ingredients or add a new one (which remember, might not do anything) they then claim it's even closer to breastmilk than ever before. But what a stupid statement that is.